Grassroots Manager - Racing

Company: Specialty Equipment Market Association
Location: Washington
Posted on: February 19, 2026

Job Description:

Job Description Job Description Description: ORGANIZATION OVERVIEW: The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) together represent the heart of the automotive aftermarket and motorsports industries. United by a passion for cars, trucks, SUVs, and racing of every kind, these organizations support a vibrant global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and the full spectrum of specialty automotive innovation. SEMA is a dynamic, business-minded nonprofit trade association made up of manufacturers, distributors, retailers, builders, publishers, race teams, and more—an industry ecosystem powering a nearly $53-billion-a-year retail market. Through industry-leading programs, advocacy, research, and world-class events—including the annual SEMA Show, one of the largest automotive trade shows in the world—SEMA helps its members grow, innovate, and succeed. PRI extends this influence into the global racing marketplace. Since 1986, PRI has been the premier source of business intelligence, cutting-edge technology insights, and community connection for racing professionals. The annual PRI Trade Show in Indianapolis brings together over 1,000 exhibiting companies and thousands of racing stakeholders across every major discipline, supported by PRI’s industry-leading advocacy, media platforms, education programs, and year-round engagement. Together, SEMA and PRI fuel the success of thousands of businesses, connect industry professionals worldwide, and preserve and grow the future of automotive performance and racing. The organization is seeking applicants to fill the new role of the Gross Roots Manager for Racing. RESPONSIBILITIES: Reports to: Political Director Activate and educate track owners, fans, and local communities on key legislative priorities. Develop racing-specific messaging, social media, and grassroots campaigns. Amplify events and other positive news from racetracks around the country on SEMA and PRI social media and communications channels. Represent SEMA and PRI at racing events, building relationships and generating advocacy content. Coordinate, in partnership with state and federal government affairs teams, lawmaker visits to racetracks and racing events to educate lawmakers about the positive impact the tracks and events bring to local communities. Coordinate PR and comms strategies with the existing PAGA communications team and the SEMA and PRI marketing teams. Pay Range: $80,000 - $100,000 Requirements: REQUIREMENTS: Racing (to include motorsports/powersports) background with multi-discipline knowledge. 2-4 years of experience in content creation, political communications, digital organizing, or advocacy campaigns. Strong digital communications expertise. Ability to connect with diverse personalities and provide white-glove support. Willing to travel 50%. This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.

Keywords: Specialty Equipment Market Association, Sterling , Grassroots Manager - Racing, PR / Public Relations , Washington, Virginia