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Adobe Target Developer

Company: Sallie Mae Inc (SLM Corp)
Location: Sterling
Posted on: June 16, 2022

Job Description:

When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

As an Adobe Target Developer you are on the forefront of pioneering our next chapter in mission-led digital experiences that create a beloved brand connection with customers. To completely transform our brand digitally on our owned platforms, we must overhaul the experience to include high-value moments that gives customers a reason to engage with us more frequently and on a deeper level that differentiates our brand.

In this role, you will work closely with business stakeholders, internal technical teams/developers, and external analytics vendors/consultants to identify, implement, and test solutions needed to produce and measure digital testing and personalization initiatives.

What You'll Do

Digital Experience Test Implementation

* Configures, administers, and operates Adobe Target to build multi-channel campaigns.


* Implements A/B, MVT, Recommendations & Automated Personalization tests


* Supports test prioritization and ongoing roadmap of Target improvements.


* Supports and develop processes and documentation for tagging, testing, QA, and reporting


* Works closely with developers to ensure target code follows best practices


* Supports development and integration of Target solution within MarTech stack



Analytics & Reporting

* Develops reports and Dashboards in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met.


* Reports on testing efforts and communicate insights to a broader audience.



The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum Education, Skills and Experience Required

* Bachelor's Degree from a four-year college or university in Computer Science, Information Technology, or related field - and/or relevant commensurate work experience / certifications.


* 3+ years Adobe Target experience


* 1+ years Marketing Technologist


* Experience in A/B and multi-variate testing methodologies


* Development skills: JavaScript, HTML, CSS, jQuery, Data layers


* Experience in leading Adobe target implementations across Web, mobile, and apps


* Guide best practice approaches for implementation of Adobe Target


* Ability to prioritize and work in a very fast-paced environment


* Strong critical thinking, analytical and problem-solving skills.


* Ability to work collaboratively with cross functional teams like product owners, technologies teams, and marketing partners


* Excellent written and oral communication skills


* Willingness to travel occasionally for in-person workshops


* Please be prepared to provide a link to past work and thinking


* Attention to detail and quality


* Ability to take direction and mentorship


* Ability to learn and apply new technical and analytical concepts quickly


* Ability to assess impact of decisions to business & quantify implications



Preferred Education, Skills and Experience

* Adobe Target Business Practitioner or Architect certifications


* Experience in other Adobe Experience Cloud solutions such as Magento, Adobe Campaign, Experience Manager, Audience Manager or Marketo


* Working knowledge of media tagging pixels, e.g., Facebook, LinkedIn, Google, etc.



The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

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Keywords: Sallie Mae Inc (SLM Corp), Sterling , Adobe Target Developer, Other , Sterling, Virginia

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