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Marketing Project Manager

Company: Laureate Education
Location: Cooksville
Posted on: October 22, 2019

Job Description:

Marketing Project Manager
GENERAL SUMMARY: -Work with marketing team, product managers and key business stakeholders to drive execution of reserve to census and MQL strategies for the University. -Develop, implement and manage marketing projects that increase reserved engagements, generate new students, and help drive business growth through MQLs while maintaining brand integrity. -Serve as liaison with outside digital agencies and internal liaison across all divisions of our marketing teams (CRM, Paid Media, Web, Creative Services, etc) -Drive development and implementation of defined reserve to census and MQL strategy -Develop analysis that clearly defines ROI of reserve to census strategy. Measure ROI on an ongoing basis. -Influence the company's reserve to census and MQL marketing strategy to evolve toward greater focus on product/market distinction and exceptional customer experiences.

  • Oversees all project management aspects of digital engagement initiatives to ensure on-time completion with high quality delivery.
  • Oversees vendors in the execution of project activities
  • Responsible for the development of appropriate project management related documentation (scope, schedule, cost, quality, issues and risks, etc.)
  • Identify internal staffing needs required to complete the project successfully and efficiently
  • Provide guidance to all team members for every aspect of the project so that the team members can understand their tasks fully and act on them efficiently

  • Manage relationship with outside agencies that support our marketing initiatives.
  • Experience working in an agile environment is a plus (fast-moving and flexible milestones and deliverables)
  • Coordinate and manage projects/resources between outside agencies and internal marketing teams to ensure deadlines are met
  • Strategize with marketing teams to drive innovation and overall reserve to census and MQL dstrategy
  • Strong organizational, prioritization and time management skills.
  • Superior communication and interpersonal skills with the ability to facilitate meetings and working sessions to meet agenda goals, and to establish long-term professional working relationships with audiences from analysts to senior management.
  • Facilitate daily stand-up and bi-weekly planning meetings.
  • Support and manage any ad hoc project requests as required.
  • Enforce and evangelize PM best practices

    Additional Responsibilities:
  • Collaborate effectively and efficiently on project development and rollout.
  • Ensure all projects meet our standard of quality and are well positioned to maximize impact and results.
  • Provide feedback and direction for future projects
  • Provide timely and accurate communication to Management and to ensure awareness of and participation in all relevant events.
  • Ensure successful execution of projects
  • Execute all activities in a timely and accurate manner including status reports, expense reports, budget development, forecast updates and marketing plans.
  • Measure, report and analyze all marketing activity:
  • Quantify expected results and track performance; measure projects relative to driving leads, pipeline & revenue.Requirements:
  • Ability to manage and coordinate multiple projects/agencies at onceExceptional presentation skills and comfortable speaking during internal meetings
  • Exceptional time management and interpersonal skills
  • Excellent oral/written communication
  • Experience with various project management tools (MS Office, MS Project, Smartsheets)
  • Possess strong understanding of marketing projects and scoping.
  • Experience managing strategic projects, ability to understand big picture. Ability to get strategy implemented.
  • Exceptional problem solving and analytic skills. Strong presentation and meeting facilitation skills. Excellent oral and written communications skills. Strong business acumen and relationship building skills. A good listener and influencer. Ability to interface with people at all levels within the organization. High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment.
  • Project Development or Project Management experience within a digital agency or internal digital communication department is recommended

  • Minimum 2-5 years marketing and/or project management experience.
  • Must have proven experience in managing large enterprise projects across multiple teams
  • Have an understanding of reserve to census and MQL strategies & activities that include but are not limited to email, website, paid media, relationship building, UX and Design, and CRO.
  • Must be professional and mature with exceptional oral and written communication and organizational skills.
  • Must have excellent prioritization and problem-solving skills.
  • Experience developing and managing a budget required.
  • Proven ability to excel in a fast-paced environment. Must be team orientation with a positive attitude.
  • PMP or equivalent project mgmt. credential
  • Agile / Scrum experience
  • Experience with project management tools

Keywords: Laureate Education, Sterling , Marketing Project Manager, Executive , Cooksville, Virginia

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