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Marketing Automation Manager

Company: NeuStar, Inc.
Location: Sterling
Posted on: April 8, 2019

Job Description:

Neustar, Inc. is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. More information is available at https://www.home.neustar.

Job Requisition:R-2271 Marketing Automation Manager (Open)Primary Location:STERLING - RT3Job Description:What We Are Looking For:As the marketing automation manager, you will be responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution to Neustar prospects and customers. You will drive engagement with our core audiences and be an expert in effective list and segmentation strategies. You will work across the marketing and sales teams to ensure effective delivery of outbound communications that drive leads that result in new sales opportunities. This role is focused on the execution using our Marketo marketing automation platform (MAP) and SalesForce CRM systems. We are looking for an experienced individual that is and detail-oriented, commited to quality and on-time delivery.Here's How You'll Make A Difference:


  • Youi will drive the execution of outbound digital marketing through automation of emails, landing pages, and online engagement. Your knowledge and expert implementation will ensure effective and timely delivery of programs that engage and nurture prospects and customers.
  • Your knowledge and skills of analyzing, cleansing and manipulating data will ensure effective data collection, processing and delivery of quality leads to our sales and account management teams.
  • Your understanding of lead scoring and buyer intent signal data will enhance the effectiveness of our processes.
  • Your ability to work with integrated customer engagement platforms like ON24, Splash and content personalization platforms will ensure effective online experiences.
  • Your ability to create reports and dashboards will ensure effective optimization by collaborating with Campaign Managers to optimize our programs.


    What You Bring to the Table:




    • 7+ years of digital marketing/communications/social media experience in the tech industry
    • 4+ years of marketing automation and CRM management experience in-house or with an agency
    • You are a Marketing Automation Expert: Administrator level proficiency in Marketo marketing automation platform and proficiency in SalesForce CRM reporting and dashboards required, Certifications preferred. Experience with Google Analytics, SEO, and marketing technology data management tools such as Leadspace, Mintigo and Lean Data, preferred. Ability to track and communicate progress in workflow tools like Workfront needed.
    • Deep knowledge of data structure and segmentation strategies is critical.
    • Demonstrated track record of implementing effective marketing automation programs
    • An detailed curiosity to design and implement tests to optimize performance with minimal direction
    • Excellent written and oral communications skills
    • Outstanding teamwork and collaboration skills
    • Able to prioritize in a complex, fast-paced environment
    • Resilient attitude and strong work ethic


      The Fine Print:




      • A BA/BS degree, or equivalent experience is required
      • Experience in information services including security, marketing and risk/fraud solutions is a plus
      • Previous experience working for B2B technology companies

        Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

        DIVERSITY

        Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.

        EOE of Minorities/Females/Vets/Disability

        Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.

Keywords: NeuStar, Inc., Sterling , Marketing Automation Manager, Executive , Sterling, Virginia

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