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Marketing Director, CRM

Company: myGwork
Location: Sterling
Posted on: August 6, 2022

Job Description:

Yahoo is a global media and tech company that connects people to their passions. We reach nearly900M people around the world, bringing them closer to what they love-from finance and sports, toshopping, gaming and news-with the trusted products, content and tech that fuel their day. Forpartners, we provide a full-stack platform for businesses to amplify growth and drive moremeaningful connections across advertising, search and media. The Marketing Director for CRM will drive the customer lifecycle vision across the company and be responsible for strategic decision making and the successful management of CRM programs across Yahoo brands. In this role, you will be focused on increasing customer lifetime value by identifying, developing, and prioritizing strategies to be executed by the CRM team. With a strong focus on email, push and marketing automation, the Marketing Director will orchestrate cross-channel programs which reach users across multiple devices to drive acquisition, winback, retention and engagement initiatives. This is a high-visibility position entailing a high degree of responsibility and accountability. As the head of the CRM team, you must bring a proven track record of leading and coaching a high performance team, consisting of CRM strategy and operations specialists, as well as repeated success driving strategic impact through a wide range of lifecycle marketing. The Marketing Director will work very closely with the Product Marketing, Creative, Marketing Analytics and Marketing Technology teams to develop and ensure delivery of smart programs that align with our programmatic, audience-led strategy for CRM.


  • Provide thought leadership on best practices to create and drive the strategy for programmatic user-led CRM programs across email (batch, triggers, newsletters), push, and SMS.
  • Manage a team of 10+ CRM strategists and operations managers to execute CRM programs with excellence
  • Develop engagement and customer communication strategies that continuously articulate and reinforce the product's value and purpose to foster retention and increase customer lifetime value
  • Leverage research, insights and campaign results to make data-driven decisions
  • Manage the operationalization of new features such as personalization, dynamic content, targeting and triggers
  • Define objectives and success criteria for assigned CRM programs and be able to measure results to assess effectiveness of driving search queries
  • Partner with Marketing Technology teams and manage external vendor relationships to drive the development of the longer CRM and marketing automation roadmap
  • Be an expert in CRM and marketing automation industry insights and trends to drive more informed decisions and ignite new strategies and ideas.
  • Prepare and deliver quarterly business reviews to marketing product teams Skills & Experience
    • 10+ years experience in the email/CRM/Marketing Automation industry
    • Experience with consumer/audience based email and development of Lifecycle Marketing programs
    • Working knowledge of and experience with third party email service providers and marketing automation platforms. Direct experience with Epsilon is a plus.
    • Analytical expertise for data-driven decision-making
    • Comfortable driving a strategic agenda, and measuring success against clearly defined outcomes
    • Understand user-research and testing methodologies, and web analytics tools
    • Strong leadership and communication skills
    • Able to work collaboratively with other disciplines including Product Marketing, Analytics and Technology Teams
    • Must possess superior organization, prioritization, and time management skills
    • Creative, positive energy, self-directed, amiable attitude, and composed under pressure
    • BA/BS degree required. Masters preferred. Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response. At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( page to learn more. US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law. Currently work for Yahoo? Please apply on our internal career site. This employer is a corporate member of
      myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals,
      students, inclusive employers & anyone who believes in workplace equality.

Keywords: myGwork, Sterling , Marketing Director, CRM, Executive , Sterling, Virginia

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