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Marketing Manager, CRM

Company: Motion Recruitment
Location: Sterling
Posted on: February 23, 2021

Job Description:

Our client, an online media company, is looking for a CRM Marketing Manager to join their team in Dulles, VA!*** This is an initial 1 year contract, that may extend or convert at any time *** The Marketing Manager will be responsible for strategic decision making and the successful management of CRM programs for commerce related experiences. This role will be focused on increasing customer lifetime value by developing and executing strategies and tactics that impact the levers of customer lifetime value. Responsibilities:* Create and execute strategic programmatic user-led CRM programs* Manage email campaign workflows & processes by coordinating information, specs/requirements, timelines, and content with internal stakeholders* Manage granular audience segmentation in concert with marketing technology and engineering teams to execute on email deliverability goals* Develop engagement and customer communication strategies that continuously articulate and reinforce the product's value and purpose to foster retention* Leverage research, insights and campaign results to make data-driven decisions* Prepare and deliver quarterly business reviews to marketing product teams* Develop and execute multivariate email testing plans* Manage the operationalization of new features such as personalization, dynamic content, targeting and triggers* Deep expertise in managing day-to-day email execution (segmentation, production, deployment, reporting* Lead and execute email marketing testing strategies and report on A/B and multivariate tests to drive engagementQualifications* 5+ years experience in the email/CRM/Marketing Automation industry* Ecommerce experience a plus* Experience with consumer/audience based email and development of Lifecycle Marketing programs* Working knowledge of and experience with third-party email service providers and marketing automation platforms. Epsilon People Cloud Manager experience highly desired.* Strong computer skills, including Microsoft Word, Excel, PowerPoint, and Photoshop

Keywords: Motion Recruitment, Sterling , Marketing Manager, CRM, Executive , Sterling, Virginia

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