Marketing Manager
Company: Jones Networking
Location: Sterling
Posted on: February 19, 2021
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Job Description:
Position Title:--Marketing ManagerLocation: Sterling,
VirginiaIndustry:--ManufacturingStatus: Full TimeJones Networking
is recruiting for a Marketing Manager to join the corporate office
of a fast-paced manufacturing company. The primary focus of this
position will be a leadership role in the development and
implementation of the marketing strategy, programs, events, and
tactics that will enable product lines and organizational growth.
Success will be measured by the ability to drive market adoption,
client awareness and satisfaction, new business development and
thought leadership. This position will contribute to a world-class
organization by leading all aspects of marketing and communications
for their respective product lines, including product marketing,
branding, events, ROI tracking & budget reporting/management,
online and digital marketing as well as E-commerce. Our client
offers the opportunity for a long term, rewarding career with
competitive salary, excellent benefits, and growth potential.
Benefits include medical, dental, vision, life, disability, 401(k)
with company match, corporate discounts and free parking.Marketing
Manager Position Summary:-Identify, develop, and evaluate marketing
strategy, based on knowledge of company objectives, market
characteristics, cost and markup factors.-Development of corporate
branding and identity initiatives.-Development and implementation
of marketing plans such as new product development, digital
marketing campaigns, E-commerce campaigns, as well as trade shows
and events.-Develop and lead a marketing team that will create and
execute new concepts, business models, channels and partners to
position the company as an innovator and leader in the
field.-Create and manage marketing budgets.-Oversee Ad agency
relationships, consultants, freelancers, other suppliers and
industry contacts.-Consult with product development personnel on
product specifications such as design, color, and packaging.-Manage
website and all social media accounts.-Build relevant acquisition
and retention strategies that align to the company's consumer
segment target.- Research consumer desires and consumption
patterns.Qualifications Summary:-Minimum five years experience in
strategic marketing, including; branding, E-commerce, digital
marketing and social media required.-Experience managing and/or
leading marketing programs and campaigns that vary in scope and
complexity.-Minimum one year of supervisory / team management
experience.-Strong project management skills.-Food industry, food
manufacturing or CGP (Consumer Packaged Goods) experience a
plus.-Digital marketing analytics experience.-Graphic design
skills; experience with Photoshop, Adobe Pro, etc.-Experience
aligning marketing KPIs with sales goals.-Experience with SEO / SEM
management within the enterprise market space, landing page
effectiveness and measurement, with the ability to make strategic
recommendations for optimization.-Bachelor's Degree in a relevant
field.
Keywords: Jones Networking, Sterling , Marketing Manager, Executive , Sterling, Virginia
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