Global Marketing Communications Specialist

Company: Danaher Corporation
Location: Sterling
Posted on: April 11, 2021

Job Description:

Danaher Corporation Global Marketing Communications Specialist in Sterling , Virginia Lead the execution of outbound and inbound marketing activities (website, email, social, PPC, video, podcast, content marketing, digital advertising, events, etc.) to maximize customer engagement, thought leadership, and lead generation for a core vertical. Brainstorm with content and creative teams to generate compelling marketing ideas, content, advertising copy, graphic designs and promotional materials. Own marketing metric reporting and analysis for North America and Europe; determining the effectiveness of marketing campaigns through daily, weekly and monthly KPI management using Salesforce, Marketo marketing automation, and DOMO dashboards. Manage relationship with digital agencies, reviewing ads, remarketing and display campaigns, keywords and optimizing where necessary. Manage tradeshow process by liaising with external vendors and internal teams to execute promotional events, tradeshows. Assume other key initiatives and individual tasks as assigned. CRITICAL COMPETENCIES AND LEADERSHIP ANCHORS: Innovative. Ability to generate compelling stories for target audiences and create innovative solutions to problems. Entrepreneurial. Ability to multi-task, think innovatively, work independently with strong organizational skills and follow-through. Ability to collaborate cross-functionally and build campaigns driven by multiple points of view. Stay current in marketing trends and news, marketing ideology, marketing technology, etc. Strong analytical skills. Must have the ability to review data and translate to clear, actionable insights that lead to improvement in campaign and business performance. Process-oriented. Ability to increase productivity and quality standards through continuous process improvement. Education, Background and Skill Requirements Bachelor's degree in marketing, earth science, business administration, communications or related field. 3+ years of B2B marketing experience with emphasis on digital marketing and digital lead generation programs. 3+ years of experience working with all the following platforms: Google Ads, Salesforce, WordPress, marketing automation programs, and LinkedIn. Background in earth sciences or renewable energy preferred, but not required. 15% international and domestic travel required (post-Covid19 restrictions) Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

Keywords: Danaher Corporation, Sterling , Global Marketing Communications Specialist, Advertising , Sterling, Virginia